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Comienza la era post-Lucas de Star Wars, bajo Disney

30 October, 2012

Imagen de Gizmodo.com

Damas y Caballeros, Walt Disney Company acaba de comprar a Lucasfilm por 4 mil millones de dólares (dinero y acciones), y habrá un Star Wars Episodio VII para el 2015. FREAK. OUT.

Aunque muchos están teniendo la misma reacción de cuando Disney compró a Marvel, le haré eco a otros con un optimismo cuidadoso, pero fuerte, en cuanto a lo que esto significa para la franquicia. Después de todo, Disney le dio una nueva, y mejor,  vida a Marvel.

¿Qué significa todo eso? Pues, lo siguiente:

Significa, primero que nada, que George Lucas ya no será el director de alguna película o programa, etc. Lo dijo más o menos a principios de éste año, después del fracaso de su película Red Tails, diciendo que dejará de dirigir largometrajes y hará puras “artístiquillas” y se retirará de gestionar su empresa mayormente. Pero, junto con el comunicado sobre la compra de Disney de Lucasfilm, George confirma que no dirigirá las nuevas películas de Star Wars (algo que muchos fans hubieran querido ver pasar desde hace años):

Es tiempo para mi de pasarle Star Wars a una nueva generación de cineastas. Siempre he creído que Star Wars viviría más allá de mi, y pensé en que era importante gestionar la transición durante mi vida. 

Segundo, significa que ahora veremos, a partir del 2015, muchas más películas de Star Wars bajo el mando de una nueva generación de mentes creativas, pero leales, a la historia de Star Wars (o eso espero):

“En el 2015, planeamos estrenar Star Wars Episodio 7 – la primera película bajo la marca “Disney-Lucasfilm”. Le seguirán los Episodios 8 y 9 – y nuestro plan a largo plazo es sacar una nueva película de Star Wars cada dos o tres años.”

En otras palabras, seguirá algo como la franquicia de James Bond (de MGM) o el universo de Marvel (también propiedad de Disney).  Además, una queja (si no LA queja) principal que se le ha lanzado a la franquicia desde que regresó con The Phantom Menace, es que se ha abaratado en calidad y hasta valor debido a la dirección de George Lucas, así que ya todo mundo obtuvo su deseo de ver Star Wars sin Lucas detrás de él.

Otra punto importante. Durante varios años ya, Lucasfilm ha estado tramando una serie de televisión de Star Wars, basado entre el Episodio III y IV. ¿Qué pasará con el proyecto? Lo más probable es que fácilmente encuentre un hogar en ABC, la cadena de televisión de Disney en Estados Unidos, y ya no en Fox.

Edit: Se me olvidó mencionar que la adquisición de Disney incluye la franquicia de Indiana Jones (también de Lucasfilm).

El comunicado entero de ambas empresas:

Continuing its strategy of delivering exceptional creative content to audiences around the world, The Walt Disney Company (NYSE: DIS) has agreed to acquire Lucasfilm Ltd. in a stock and cash transaction. Lucasfilm is 100% owned by Lucasfilm Chairman and Founder, George Lucas.

Under the terms of the agreement and based on the closing price of Disney stock on October 26, 2012, the transaction value is $4.05 billion, with Disney paying approximately half of the consideration in cash and issuing approximately 40 million shares at closing. The final consideration will be subject to customary post-closing balance sheet adjustments.

“Lucasfilm reflects the extraordinary passion, vision, and storytelling of its founder, George Lucas,” said Robert A. Iger, Chairman and Chief Executive Officer of The Walt Disney Company. “This transaction combines a world-class portfolio of content including Star Wars, one of the greatest family entertainment franchises of all time, with Disney’s unique and unparalleled creativity across multiple platforms, businesses, and markets to generate sustained growth and drive significant long-term value.”

“For the past 35 years, one of my greatest pleasures has been to see Star Wars passed from one generation to the next,” said George Lucas, Chairman and Chief Executive Officer of Lucasfilm. “It’s now time for me to pass Star Wars on to a new generation of filmmakers. I’ve always believed that Star Wars could live beyond me, and I thought it was important to set up the transition during my lifetime. I’m confident that with Lucasfilm under the leadership of Kathleen Kennedy, and having a new home within the Disney organization, Star Wars will certainly live on and flourish for many generations to come. Disney’s reach and experience give Lucasfilm the opportunity to blaze new trails in film, television, interactive media, theme parks, live entertainment, and consumer products.”

Under the deal, Disney will acquire ownership of Lucasfilm, a leader in entertainment, innovation and technology, including its massively popular and “evergreen” Star Wars franchise and its operating businesses in live action film production, consumer products, animation, visual effects, and audio post production. Disney will also acquire the substantial portfolio of cutting-edge entertainment technologies that have kept audiences enthralled for many years. Lucasfilm, headquartered in San Francisco, operates under the names Lucasfilm Ltd., LucasArts, Industrial Light & Magic, and Skywalker Sound, and the present intent is for Lucasfilm employees to remain in their current locations.

Kathleen Kennedy, current Co-Chairman of Lucasfilm, will become President of Lucasfilm, reporting to Walt Disney Studios Chairman Alan Horn. Additionally she will serve as the brand manager for Star Wars, working directly with Disney’s global lines of business to build, further integrate, and maximize the value of this global franchise. Ms. Kennedy will serve as executive producer on new Star Wars feature films, with George Lucas serving as creative consultant. Star Wars Episode 7 is targeted for release in 2015, with more feature films expected to continue the Star Wars saga and grow the franchise well into the future.

The acquisition combines two highly compatible family entertainment brands, and strengthens the long-standing beneficial relationship between them that already includes successful integration of Star Wars content into Disney theme parks in Anaheim, Orlando, Paris and Tokyo.

Driven by a tremendously talented creative team, Lucasfilm’s legendary Star Wars franchise has flourished for more than 35 years, and offers a virtually limitless universe of characters and stories to drive continued feature film releases and franchise growth over the long term. Star Wars resonates with consumers around the world and creates extensive opportunities for Disney to deliver the content across its diverse portfolio of businesses including movies, television, consumer products, games and theme parks. Star Wars feature films have earned a total of $4.4 billion in global box to date, and continued global demand has made Star Wars one of the world’s top product brands, and Lucasfilm a leading product licensor in the United States in 2011. The franchise provides a sustainable source of high quality, branded content with global appeal and is well suited for new business models including digital platforms, putting the acquisition in strong alignment with Disney’s strategic priorities for continued long-term growth.

The Lucasfilm acquisition follows Disney’s very successful acquisitions of Pixar and Marvel, which demonstrated the company’s unique ability to fully develop and expand the financial potential of high quality creative content with compelling characters and storytelling through the application of innovative technology and multiplatform distribution on a truly global basis to create maximum value. Adding Lucasfilm to Disney’s portfolio of world class brands significantly enhances the company’s ability to serve consumers with a broad variety of the world’s highest-quality content and to create additional long-term value for our shareholders.

The Boards of Directors of Disney and Lucasfilm have approved the transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act, certain non-United States merger control regulations, and other customary closing conditions. The agreement has been approved by the sole shareholder of Lucasfilm.

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